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2027 AW Denim embraces sculptural silhouettes, elevated utility, and effortless versatility.
Authentic craftsmanship and modern finishes create timeless styles with a progressive edge. More about collection 2027 SPRING
SUMMER Washed mid-tone blues take the spotlight, offering a relaxed and timeless appeal. Soft textures and sustainable finishes give denim a fresh, sun-worn charm — effortless, modern, and ready for summer. More about collection 2026 A/W D E N I M AW26 denim embraces a cleaner future—recrafted from recycled denim garments, finished with water-saving washes and planet-friendly dyes. More about collection 2026 SPRING
SUMMER The key focus for Spring/Summer 2026 denim is on sustainable washes and innovative textures, emphasizing eco-friendly production methods. Bold fits and timeless silhouettes, like relaxed wide-leg and vintage-inspired styles, will dominate the season. More about collection 2025
SPRING
SUMMER Nature is the nucleus of this season, and it will manifest in the form of biophilic designs and plant-based materials and ingredients, as well as aesthetics and textures that have elemental, excavated or murky qualities. More about collection 2025
Autumn
Winter Upcycled techniques rooted in the circular economy continue to inspire creativity. Update denim surfaces with otherworldly wash and color applications. More about collection AUTUMN & WINTER 2024 Design with circularity in mind by embracing low-impact and closed-loop technologies that replace traditional finishes. More about collection 2024 SPRING SUMMER As volatile weather patterns and global warming increase, factor in the versatility of denim. Build in lightness, natural stretch and soft handfeels and add antibacterial, sun- and waterproof benefits More about collection Autumn & Winter 2023 As the pandemic and the climate crisis place new importance on care, denim will evolve with sustainable washes, lovingly repurposed and crafted fabrics, and cozy, tactile finishes. More about collection SPRING & SUMMER 2023 Focused on the circular economy, highlighting fibre innovations, wash technologies and closed-loop processes. More about collection Autumn & Winter 2022 Durable, useful products which serve multiple purposes and can be resold are the new drivers of value.
Do not underestimate acceleration away from trend for trends sake.
Simplify, curate and edit the proposition around these drivers. More about collection
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