2025 Autumn Winter
Upcycled techniques rooted in the circular economy continue to inspire creativity. Update denim surfaces with otherworldly wash and color applications.
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2025 SPRING SUMMER
Nature is the nucleus of this season, and it will manifest in the form of biophilic designs and plant-based materials and ingredients, as well as aesthetics and textures that have elemental, excavated or murky qualities.
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AUTUMN & WINTER 2024
Design with circularity in mind by embracing low-impact and closed-loop technologies that replace traditional finishes.
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2024 SPRING SUMMER
As volatile weather patterns and global warming increase, factor
in the versatility of denim. Build in lightness, natural stretch and
soft handfeels and add antibacterial, sun- and waterproof benefits
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Autumn & Winter 2023
As the pandemic and the climate crisis place new importance on
care, denim will evolve with sustainable washes, lovingly repurposed
and crafted fabrics, and cozy, tactile finishes.
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SPRING & SUMMER 2023
Focused on the circular economy, highlighting
fibre innovations, wash technologies and
closed-loop processes.
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Autumn & Winter 2022
Durable, useful products which serve multiple purposes and can be resold are the new drivers of value.
Do not underestimate acceleration away from trend for trends sake.
Simplify, curate and edit the proposition around these drivers.
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